16 Jan Creating a Digital Experience For Your Practice
Creating a digital experience is one of the most important things to think about when setting up your practice online. The digital experience, or user experience, happens every time someone visits your website. Let’s make sure you’re prepared with these three tips to a better user experience.
By making sure that everyone has the same experience on your website, you help to create a sense of stability and consistency with your brand. This means that whether they’re on their mobile device or desktop, the user flow isn’t changed drastically. This is called responsive design. Making sure your website is responsive not only helps the user experience, but Google also ranks responsive websites higher in search engine optimization (source).
Patients will feel something the minute they visit your website. Create engagement by keeping your interface clean and simple and embracing white space. This invites them to see clear calls to action while they’re exploring your website, instead of feeling overwhelmed with cluttered designs, too much text, and ultimately too many options vying for their attention.
LEARN FROM YOUR PATIENTS
No matter how long you’ve been in business, you can always take a step back and review your patient’s habits. Understanding your patients at their core will most definitely help you to refine the way they navigate your website. What are they looking for on your website? Can they book an appointment online, or easily call your practice to book an appointment? Taking this information into consideration is a powerful way to guide them through your website with ease.
These tips should help point you in the right direction when it comes to making sure you’re creating the best digital experience for your patients.